more by Modernform Group Public Company Limited

Name of Company or Individual: Modernform Group Public Company Limited

Country: THAILAND

Website: http://www.modernform.co.th

Project Name: more

Project Completion Date: 4/30/2019

Project Completed City: BANGKOK

Industrial Design Division: Home Furniture Design

More-A3 (1).jpg
  • Product concept :

'more'...than expectation | millennials | modern lifestyle | minimal design | multi-purpose| multifunction| more space saving | movable | and more.

The multi-purpose chair that has a simple modern design, and sufficiency materials with top ergonomics and anthropometrics. The main concept of its design emanates from the ‘Sustainable Design’ by which its outlook has been reinterpreting and alternating with the focus on its “value and connotation” of beauty. Its focal point is to design proportionate size, and select requisite and sufficient materials conforming to the derivable comfort through the finesse, lightweight, relaxed, and graceful proportion. Structure of the backrest has been designed with a curve to support the backbones plus the smart idea of utilizing ‘tension’ of the stretched upholstery materials to cover its structure producing the flexible support for back-resting and comfortable movement. Make it be astonishingly comfortable with multi- and space-saving function much more than expected from its appearance and proportion. Design with 'Millennials in Mind', representing its unique lifestyle and behaviour.  Generate a fine living/working ambiance which reflects the owner's individualistic personality through boundless and diverse materials and colours. Slim and lightweight design for easy movable use.   

  • Product Detail / Functions and Benefits

[A] - Seating has been inspired by the design of traditional stool with adequate size and sufficing material to be seated. The curvature of the seat also maintains the relaxed pleasure and generates the contrasting beauty between the straight line and square shape of the chair.

[B] - Backrest of the chair has been contemplated and designed smartly through the method of wrapping up the inner steel structure tightly which induces its nature of beauty, slimness, and flexibility to support the back-resting and moving.

[C] - Detail of mixed material and colour hidden between the seating, leg structure, and backrest.

[D] - Material/colour combination which generates fine living/working ambiance as well as reflects the owner’s individualistic personality through boundless and diverse materials and colours.

[E] - Design with ‘Millennials in Mind’, representing its unique lifestyle and behaviour.  Furniture is designed to be flexible and to address unlimited usage, locations, and decorations.

[F] - Address the modern lifestyle through the lightweight, easily movable, compact, and space-saving furniture which can be used in every place and for every activity, be it in a limited working space like working pod, recreation in the condominium, and relaxing in the garden or on the balcony of skyscraper building.

Next
Next

Spring Arch by Mitsuhiro Gotoh Architects