Ginza’s White Forest by KAZUKI KUMONO & YOKO FRAKTUR

Name of Company or Individual: KAZUKI KUMONO & YOKO FRAKTUR

Country: JAPAN

Website: http://fraktur.amebaownd.com

Project Name: Ginza’s White Forest

Project Completion Date: 11/1/2019

Project Completed City: Ginza, Tokyo

Visual Design Division: Multimedia (Exhibition Design)

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The Ginza, Shiseido’s top brand’s anniversary addition: Ginza’s White Forest.

It’s been said that there is a forest in Ginza. The white rabbit we met at Ginza 5 Chome led us to the cellar. A cutting edge installation utilizing the world’s most transparent acrylic and paint that diffuses light. A mirrored object reflecting the roots of a large tree and a calligraphy wall with images of trees in a forest. Sense the light and shadow as you take a stroll through the forest.

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