The reception desk and showroom of Pigeon Corporation by KOKUYO Co., Ltd

Jun. 12

Pigeon Corporation is a brand which develops baby and child care products, maternity items, nursing care products and operation of child-minding centers. Pigeon has the target of making the world more baby-friendly through offering products and services developed based on research.

In addition, Pigeon holds the brand promise as “Celebrate babies the way they are” and challenges for achieving it.This project, as part of this challenge, aimed at creating Pigeon’ s original space which is a mix of their brand and social problem solving, through the “materialization of its brand promise (Celebrate babies the way they are)” and “setup of the human milk bank” on the occasion of renewing the showroom on the 1st floor of its Head Office. Materialization of its brand promise “Celebrate babies the way they are” The entire space adopts what we call “Celebrate Wave,” a freeform curve embracing babies gently to express the brand promise. It is entirely composed of a unified and yet diverse formative design, using a graphic element called “Celebrate Wave,” in which different curves are drawn even if any part is extracted.