VVG Lifestyle Village by NOMURA CO., Ltd. no. 10

VVG Lifestyle Village is located in Nanjing One Mall, a green urban complex that features humanism and high quality of life, and is operated by Walsin (Nanjing) Development Co.,Ltd, a Taiwanese real estate developer.

To echo the overall design theme of the mall; Ocean, Nebula and Earth, are harnessed via the spatial characteristics of the large three-floor atrium. We produced a forest to demonstrate the flow of people’s interactions, a place where people can meet and connect, just like one would find throughout nature while observing how animals communicate in the wild. 

Giant lattice panels also express foliage and are placed in thirty-five consecutive rows, which shift its shapes into expansive arches within the vaulted ceiling and blanket the entire space. By randomly placing lighting fixtures featuring Taiwan’s national plum flower, such rhythm of regularity and irregularity makes the VVG forest. unique, combining Japanese and Taiwanese design characteristics.

The motif of branches, leaves and bark were adapted as graphics on originally designed and produced 300 mm square tiles that are irregularly installed on the floor. As a result, the unity in design as the whole, is reinforced by the scattered nature motifs throughout the space.

Leaves found within the lattice panels utilize their veins to exhibit the letters "VVG", which illustrates some of the playful and lively touches unique to the Village, demonstrating precise adjustments to the symmetrical spatial composition. 

The Village is designed to guide visitors into the space, gradually showcasing the entire ambiance making them wander into a forest, with sunbeams streaming through the leaves only in this soaring lobby area. Arriving at the atrium is the pinnacle of the visitors’ experience, completing the aim of storytelling design.

Designer Profile

Website: http://www.no-10.jp/