The exhibition “The Future of Artisanal Beauty” brought together the works of 10 artists who seamlessly integrate traditional craft techniques and materials with the expressive concepts of contemporary art. We designed the venue for its Kyoto edition held in November 2024 at the Oshoin hall of Kennin-ji, Kyoto’s oldest Zen temple, renowned for its 800-year history.

In the heart of Ginza, where glass towers reflect the city's glow, Shiseido chose to celebrate the holiday season not with a glittering spectacle, but with a meditation on craft. Beauty from Within transformed the Christmas tree and wreath into a poetic homage to the wagasa—the traditional Japanese umbrella, whose quiet presence is fading from daily life. Here, the unseen became the star. The bamboo frame, usually hidden within layers of paper, was laid bare, its supple precision forming arcs of light and tension. Golden threads shimmered against Ginza’s nightscape, their glow recalling illumination yet rooted in the tactile intimacy of handcraft. In exposing what lies beneath, the installation reminded passersby that true beauty is often structural, fundamental, and enduring.

In a field where technology often hides behind precision, Morita chose to do the opposite. At the World Dental Show 2023, the Japanese dental innovator unveiled a booth less about selling equipment, and more about revealing the unseen — the stories, processes, and dedication that shape each product.

The exhibition unfolded like a museum of the invisible. Transparent mechanisms and disassembled components laid bare the craft behind comfort and precision. An X-ray-like video illustrated seating technology from the inside out, while visitors experienced the effect of shadowless lighting firsthand. Even the booth’s walls carried meaning: sheets of scrap metal from the die-cut process framed the space, their apertures offering glimpses into the exhibition — a poetic nod to both industrial memory and sustainable reuse.

An exhibition was held to reaffirm the new values of Japan through the use oflocal traditional techniques and resource recycling. The venue itself was designed with the theme of waste roof tiles, which are disposed of in landfills as industrial waste, amounting to over 1 million tons per year. The exhibition space proposed using these waste tiles as a new finishing or connecting material. The design finds new meaning in discarded items and achieves both sustainability and beauty.

Since this event brings together developers, tenants, and design firms, we have strongly emphasized space configuration that highlights fundamental materials such as wood, cement, acrylic, copper, and steel. These materials have been extensively incorporated into our projects. They are not just structural components but also elements that influence aesthetics, functionality, and sustainability. We remain committed to working with these materials as we move forward, ensuring their usage aligns with our sustainable and innovative design vision. The booth itself is constructed using 271 squared timber beams, using calculations that reflect the proportion of each material's embodied carbon emissions throughout the “building lifecycle.” This lifecycle encompasses all stages, from material procurement and transportation to construction, renovation, and eventual demolition.

The TOYOTA Stand–Find Your Future, showcased over eleven days at the Japan Mobility Show 2023, exemplified how design can transform vision into reality. By aligning with Toyota’s steady transformation in next-generation mobility, the exhibit captured the essence of electrification, intelligence, and diversification. Through innovative design and engaging programs, the stand delivered a compelling vision of a future where mobility connects people, communities, and possibilities. It embodied Toyota’s core belief: “The future is something we all create together.

Anime Village was a limited-time Japanese-themed park in Jeddah, Saudi Arabia’s second-largest city, developed under Vision 2030 to enrich cultural spaces. Designed to fascinate Saudi visitors with Japanese culture, it featured popular IPs like Attack on Titan and Naruto. Visitors enjoyed interactive experiences, from Japanese cuisine and kimono-wearing to tea ceremonies and a haunted house. Iconic installations, including the Kaminari-mon(gate) and Daruma dolls, created a surreal, unforgettable atmosphere, realized by a Japanese spatial designer skilled in IP content.

SIMPLICITEA is a brand owned by SHI FU TEA INTERNATIONAL TRADING CO., LTD. , SHI FU presents puerh tea in the form of a capsule with 40 years of tea making technology, this technology has also won the "Frontier Prize" in The World Green Tea Contest in 2021. SIMPLICITEA uses this technology to develop puerh tea Capsules with various flavors. The English brand name SIMPLICITEA is combine SIMPLICITY and TEA, which means using the simple way to drink a good cup of tea. The logo design uses woodblock prints to draw monkey pulling tea leaves, and the design concept is derived from the homonym of the Chinese brand name "Hou". The puerh tree grows in the depths of the forest, far away from human habitation. The general height is more than 5 meters and the height is nearly 20 meters. It is unique among many tea trees. The process of picking tea is like a monkey climbing in the forest.

KOBE STORKS is one of the clubs in the Japan Pro Basketball League and is known for winning the domestic title. They had lost the excitement and vision to unite players and supporters and bring back glory. Our designers were tasked with reimagining KOBE STORKS as a modern, world-class club. The result is a new brand that is visually striking and expresses bold confidence. We will go to play with KOBE people and fans. KOBE, even in Japan, has a history and an exotic atmosphere. We have recovered from the major earthquake disaster. We have created a new brand that is striking, bold and expresses confidence to move forward with KOBE.