SHIRO Sunagawa by ODS / Oniki Design Studio (Japan)

A retail shop design for the cosmetic brand SHIRO’s Sunagawa main store. Located within SHIRO’s complex facility, “MINNANO-SUNAGAWA FACTORY,” which opened at the brand’s birthplace in Sunagawa, Hokkaido, it also houses the “BLENDER LAB,” where customers can blend their personalized fragrance.

The “BLENDER LAB,” in the shop’s center, features 12 glass cylinders set around a circular pillar that curves into the ceiling, allowing visitors to wander around the pillar to discover their favorite scent. The product display tables are arranged concentrically around the circular pillar and designed to be approachable from all directions without designating a specific entry point. With an emphasis on using local materials, furniture bases are crafted from locally cut-down birch wood, while the tabletops are finished in white plaster and thoughtfully polished by craftsmen. Inspired by the lush, verdant natural landscape of Sunagawa, Hokkaido, the design reflects SHIRO’s vision of reaching a global demographic further.