KIUCHI 100 YEARS HISTORY GALLERY by NOMURA Co.,Ltd.
Nomura Co., Ltd. helped Kiuchi construction Co., Ltd., Shizuoka Prefecture in establishing a corporate museum, aiming of better communications with clients and talent acquisition, as part of its 100 year anniversary celebrations. Kiuchi, which operates ready-mixed concrete and precast concrete plants, has become Shizuoka's largest general contractor by actively participating in the concrete business.
Inspired by the concrete that has supported the company's development over the years, we incorporated it into the museum's design.
The wall and the pillar structures in the exhibition space are painted in two colors at waist height; The lower parts are made to be concrete gray as the foundation of the building, and the upper parts are made white to express the accumulation of history and the future. Contrast visualizes significance of the Company's footsteps over the 100 years.
Structures of framework placed in center were designed to symbolize Kiuchi’s business around concrete material that have contributed to regional development, showcasing the Company's business close link with the society. Each showcase captures a moment of Kiuchi's longstanding challenge to industrial technology and depicts milestones in a diorama.
It shows the construction process expressed by capturing moments rather than placing finished buildings, and functions as a three-dimensional presentation material. When visitor sees the texts on the pillar overlap with words in the wall chronology, the exhibits unites a message and speaks to the visitor. Visitors feel as if people are moving through the diorama and listen to the sound and noise of the scene.
On the wall is a timeline of 100 years, showing how the Company has continued to grow by overcoming the hard times such as Great Recession and the collapse of the bubble economy, and by responding to the needs of the times with originality and ingenuity. Along the wall is a board made of PC materials used in civil engineering, on which further stories are told. Story panels and touch monitors are embedded in a three-dimensional map, representing Kiuchi’s contribution to town development through construction business.
The tabletop 3D map starts with the founder's introduction, and all stories are linked to the timeline's time axis. Visitors walk in the museum looking at the walls and the boards alternately. Finally, a three-dimensional map with a monitor are up on the wall, and the entire history of the short film flows. I hope that this ending will convey the vision and thoughts of Kiuchi employees who will lead the next 100 years.
Planning and Drawing
