STUDIOUS Omotesando by ODS/Oniki Design Studio

The store design for a selected apparel shop STUDIOUS Omotesando, a boutique to introduce Japanese brands to the world. This two-story store is located on a street where several other STUDIOUS stores stand. Attention was given to how the latest trends can be disseminated and how people can be attracted in this area frequented by fashion-conscious people.

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On the first floor of the fully-glazed building, there is a stage right at the entrance to hold events such as a limited-time pop-up store. Glass and hollow polycarbonate sheets were selected as the primary materials to design a transparent and open-plan space. The steps to the stage and the base of clothes racks are made of laminated glass plates of 15mm thick, and a large light fixture installed on the ceiling is a combination of LED tubes and hollow polycarbonate boards.

At the top of the stairs along the wall coated with special gold-color paint, a more serene space unfolds. On the second floor, a large semi-circular pillar with displays stands in the center, where strips of a white ceiling surface and a carpet spread out. The wall in the back is a combination of a mirror and the same hollow polycarbonate boards with the first-floor ceiling to create a soft, reflective finish. This small space was designed with the symbolic pillar as the centerpiece so that the scenes transform dramatically around it.

Designer Profile

Koichiro Oniki

https://oniki-

Born in Tokyo in 1977. Completed the Department of Architecture, Graduate School of Science and Engineering, Waseda University, and entered Nikken Sekkei in the same year. Later moved to design studio nendo, and worked on projects around the world as a spatial design chief director for ten years.

Oniki Design Studio (ODS) was established in 2015; it was reorganized into Oniki Design Studio Inc. in 2017. He is active in many fields, focusing on architecture, interior, and exhibition space design.

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