TIIIGA designed by EFT DESIGN (China)

TIIIGA Professional Men’s Grooming, a brand under Chao Salon, is located in Wenling Henglong Commercial Center. Dedicated to creating an exclusive high-end grooming space for sophisticated men in Taizhou, it caters to refined gentlemen in upscale communities.

In an era where quality and experiential demands are rising, commercial space design transcends mere functionality, becoming a three-dimensional manifestation of brand values. Rooted in industrial aesthetics, TIIIGA blends humanistic warmth and scenario-driven thinking to craft a men’s grooming center that balances professionalism with emotional resonance. Guided by the philosophy of “Rational Structure, Emotional Experience,” the space redefines industrial style by softening its traditionally cold edges. Concrete-textured walls, terrazzo flooring, mirrored surfaces, stainless steel, and linear frameworks establish a bold spatial foundation, while warm wooden accents add tactile softness. The layout employs geometric segmentation to transform the original square space into a hub centered around the coloring and perming area, with other functional zones radiating outward. The brand’s front lobby features a minimalist illuminated “TIIIGA”sign that embodies its refined identity. The reception counter evolves beyond a transactional space into a multifunctional coffee bar, seamlessly connected to waiting areas. This design transforms waiting into a light social interaction, enhancing both customer experience and brand engagement. In the private grooming zones, irregularly partitioned walls create semi-enclosed blocks, balancing service efficiency with privacy. Numeric indicators embedded in the walls, paired with LED lighting, highlight textured details. The central coloring and perming area adopts a striking triangular layout, with chairs arranged in precise alignment. Circular light fixtures hover above, their reflections amplified by mirrored ceilings to visually expand the vertical space. Here, industrial rigor harmonizes with human-centric warmth, achieving a perfect balance of rationality and sensibility. This space is not just an innovation in design—it is a bold redefinition of men’s grooming aesthetics.