SC BUSINESS FAIR 2024 booth NOMURA by no.10, NOMURA Co.,Ltd (Japan)
Since this event brings together developers, tenants, and design firms, we have strongly emphasized space configuration that highlights fundamental materials such as wood, cement, acrylic, copper, and steel. These materials have been extensively incorporated into our projects. They are not just structural components but also elements that influence aesthetics, functionality, and sustainability. We remain committed to working with these materials as we move forward, ensuring their usage aligns with our sustainable and innovative design vision.
The booth itself is constructed using 271 squared timber beams, using calculations that reflect the proportion of each material's embodied carbon emissions throughout the “building lifecycle.” This lifecycle encompasses all stages, from material procurement and transportation to construction, renovation, and eventual demolition.
Each squared timber beam has been meticulously positioned at equal intervals, forming a structured yet fluid grid layout. This strategic arrangement introduces subtle undulations in the space, creating a sense of movement and allowing visitors to navigate the booth engagingly and intuitively.
As part of our ongoing Social Good R&D initiatives, we have been developing a “Sustainable Design Manner Book” (see attached), which serves as a guiding framework for achieving harmony between design aesthetics, practical functionality, and environmental responsibility. The core principles outlined in this manner book have been carefully integrated into the booth’s design. Under the overarching concept of fostering a “sustainable mindset,” we aspire to spark conversations among visitors, encouraging them to join us in rethinking and redefining sustainable design practices. Beyond merely showcasing our commitment, we hope to cultivate a shared sense of responsibility and appreciation for the materials that shape our built environments.
Understanding the intrinsic properties of materials is a crucial aspect of sustainability. For instance, wood, while having a relatively low carbon footprint, naturally undergoes cracking and warping over time. Acrylic, a composite material, provides a sense of lightness and transparency, making spaces feel open and inviting. On the other hand, despite its higher emissions, steel offers unmatched structural stability and precise vertical and horizontal alignment. By incorporating these materials in a way that highlights their unique characteristics, the booth allows visitors to gain both a visual and tactile understanding of their properties, fostering a deeper connection with the materials themselves.
Furthermore, our construction methodology emphasizes adaptability and resource efficiency. Instead of relying on screws or adhesives, we have opted for clamps to join the materials, significantly reducing the time, cost, and waste typically associated with dismantling structures. This approach not only streamlines assembly and disassembly processes but also ensures that the materials remain undamaged and ready for reuse in future projects.
We firmly believe that fostering an awareness of the environmental impact of spatial design can lead to meaningful change. Even small adjustments in people's daily livescan collectively contribute to a more sustainable future. Through this initiative, we hope to inspire a broader shift toward responsible design thinking—one that values both the materials we use and the world we inhabit.
A3 Panel & drawings:
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