TOYOTA Stand - Find Your Future by NOMURA Co., Ltd (Japan)
The TOYOTA Stand–Find Your Future, showcased over eleven days at the Japan Mobility Show 2023, exemplified how design can transform vision into reality. By aligning with Toyota’s steady transformation in next-generation mobility, the exhibit captured the essence of electrification, intelligence, and diversification. Through innovative design and engaging programs, the stand delivered a compelling vision of a future where mobility connects people, communities, and possibilities. It embodied Toyota’s core belief: “The future is something we all create together.
Originality and Creativity
Our design team translated Toyota’s ambitious vision into a dynamic and interactive experience that redefined mobility’s role in society. Immersive programs invited visitors to participate directly in shaping the future of transportation. For example, the IMV0 vehicle customization program allowed guests to create unique designs and see their creations come to life on stage. This approach emphasized Toyota’s commitment to co-creation and individual expression.
The driving experience program, where visitors could control a vehicle using only hand gestures, showcased an inclusive and forward-thinking approach to mobility. These activities, combined with live performances blending music, dance, and hand-sign motifs, created a human-centered narrative that brought Toyota’s themes to life in unexpected and creative ways. The exhibit demonstrated originality in its seamless integration of interactive elements with storytelling, making it a standout showcase of future mobility.
Appearance
Our design harmonized futuristic aesthetics with functional elegance to ensure the booth captured attention while remaining inviting. A stunning 60-meter-long LED video backdrop served as the focal point, immersing visitors in dynamic visuals that echoed the themes of electrification, intelligence, and diversification.
Black expanded metal walls and line lighting inspired by hand-sign motifs extended across the space, creating a sleek and modern environment that reinforced Toyota’s brand identity. By integrating visuals, sound, and lighting, we crafted a sophisticated, multi-sensory experience. Each element was carefully curated to ensure the space communicated Toyota’s forward-thinking ethos while maintaining visual cohesion and appeal.
Commercial Value
The exhibit showcased Toyota’s ability to meet market demands with innovative solutions. The IMV0 vehicle, with its infinitely customizable design, demonstrated commercial potential across various applications, including food trucks, mobile offices, and community mobility solutions.
Additionally, the integration of Toyota’s Arene software platform highlighted adaptability and continuous value creation. This software-enabled vehicles to evolve alongside user needs, offering app-based services, energy-sharing capabilities, and personalized driving experiences. The stand effectively communicated Toyota’s vision for scalable, customer-driven innovation, aligning perfectly with commercial objectives.
Composition
The layout and structure of the booth reflected Toyota’s engineering precision and our expertise in spatial design. Modular components and lightweight materials allowed for seamless assembly and disassembly, ensuring efficiency without compromising aesthetics. Interactive zones, performance areas, and the LED backdrop were arranged to provide an intuitive flow, making the visitor experience both engaging and accessible. The thoughtful balance of functionality and aesthetic appeal underscored our design team’s ability to bring Toyota’s vision to life.