SIMPLICITEA by COOL MAI DESIGN (Taiwan)

Visual (Corporate/ Branding/ Multi-Media/ Exhibition)

Sep 1

SIMPLICITEA is a brand owned by SHI FU TEA INTERNATIONAL TRADING CO., LTD. , SHI FU presents puerh tea in the form of a capsule with 40 years of tea making technology, this technology has also won the "Frontier Prize" in The World Green Tea Contest in 2021. SIMPLICITEA uses this technology to develop puerh tea Capsules with various flavors. The English brand name SIMPLICITEA is combine SIMPLICITY and TEA, which means using the simple way to drink a good cup of tea. The logo design uses woodblock prints to draw monkey pulling tea leaves, and the design concept is derived from the homonym of the Chinese brand name "Hou". The puerh tree grows in the depths of the forest, far away from human habitation. The general height is more than 5 meters and the height is nearly 20 meters. It is unique among many tea trees. The process of picking tea is like a monkey climbing in the forest.

Red kraft paper is used to print five colors to differentiate the flavors, the puerh tea tree totem is drawn as the background, the brand name is highlighted by hot stamping, and molded paper stickers increase the layering of the packaging. The overall style shows a sense of humanity and the history of tea drinking.