Kinglomo - Fresh Snack Store by Some Thoughts (China)

Adaptive Materials in Design

Fresh food, as an economic term, refers to recently produced items with a short shelf life that maintain their original qualities. This concept emphasizes the freshness and authenticity of food, relating to its preservation state and processing methods. For Kinglomo, prioritizing high freshness translates to more unique flavors and safer product quality.

Kinglomo believes that efficiency drives freshness. This requires optimizing product selection, distribution, and pricing mechanisms, while also pushing upstream manufacturers to improve their supply chains. Ultimately, Kinglomo aims to anchor its brand in fresh snacks, offering consumer-centric value and service, which defines its product and brand strength in the snack market.

Efficiency is objectively essential for maintaining freshness. Designers use plastic conveyor belts as a conceptual anchor, both narrating and translating this idea. These belts, typically used to enhance efficiency in production, are redefined here, blurring stereotypes while suggesting that the “brand” is becoming the conveyor between quality manufacturers and consumers.

The uniqueness of this concept is evaluated through four dimensions: 1) Relevance, narrative, and translation of the brand core; 2) Modularity and scalability of the structure; 3) Cost, strength, and durability of materials; 4) Universal appeal, originality, and exclusivity of aesthetics. Only when all these layers of requirements are met can we assert the concept’s uniqueness.

The spatial decoration and flow are designed around commercial objectives. The ceiling’s interplay of galvanized sheets and trusses establishes spatial order, organizing display modules into standardized units for clear presentation logic and shopping convenience. Warm-colored paint and wood applications express friendliness. We aim to convey affordability and approachability to all, using truss structures and materials that resonate with public perception to increase foot traffic.

SomeThoughts achieved the order between local elements by reinterpreting industrial materials and altering their factory settings. By leveraging relationships between local parts to deduce overall order, they built more systematic and complete prop modules. As functions expand, this orderliness evolves into symbolism, helping establish the brand’s unique identity. 

Project Name: Kinglomo - Fresh Snack Store

Location: Shop 141, 1st Floor, Wanjiali Plaza, Furong District, Changsha

Space and Prop Design: SomeThoughts

Website: somethoughts.cn

Design Director：Jingze Li

Main Materials: Plastic conveyor belts, random-textured stainless steel, birch plywood, galvanized corrugated sheets, stone-textured paint, pre-cast terrazzo

Studio Profile 工作室简介

Some Thoughts由李京泽先生于2020年创立于上海，是一家空间设计研究工作室。我们不断地探索、判断概念的独特性，以直接、纯粹的穿透力直击偏见和规则。

日常性的思考往往比项目中发挥更重要。我们需要对当下的已有的大众共识作出回避，去探索那些未被开发的或者不起眼的元素，通过个体的直觉去判断、挖掘它们在审美与功能上的可塑性。

在我们的案例中，空间与家具、材料与陈列，都是建立在记忆点与体验性上的思考，Some Thoughts希望能更完整地赋予作品独特的设计语言。始终坚持对商业绩效的充分尊重与创新思维的不断迭代。通过案例的表现，纯粹而深度的探索设计逻辑与商业策略之间的关系。

空间、装置、细节和物料是非固定且无边界的想象载体。我们通过概念来探讨超越当代背景的空间和局部之间的关系，并探索或预留概念中的偶然性，拒绝紧绷和平庸。

Founded in Shanghai by Jingze Li in 2020, Some Thoughts is a Spatial Design and Research Office. We constantly explore and estimate the uniqueness of any design concepts, to break through the stereotypes and regulations in the light of direct, pure penetrations of design.

The daily perception of the mundane is important in our projects. To avoid common understandings, Some Thoughts aims to explore elements that have not been developed before and discover any possibilities, both in aesthetics and functionality, through individual instinct.

Every spatial intervention, piece of furniture, material, and installation is designed to be memorable and experiential in our projects. Some Thoughts endow each project with a special design narrative and follow commercial as well as creative upgrading. Through our practice, we would like to explore the relationship between sophisticated design logic and commercial strategies.

The Space, Installations, Details and Materials are the embodiments of humans' imaginations, which are amorphous and boundless. Some Thoughts aspire to transcend the relationships between contemporary space and its partials within our perceptions of design, to discern or reserve the occasionality embedded in each concept, and to avert the dissonance and mediocrity in our projects.

创始人及主创设计师：李京泽

Founder & principal designer: Jingze Li